I'm Tilmann Zechlin. In digital marketing since 2012 and an independent consultant since 2015, running Google Ads and Meta for companies in three languages. One senior contact from the first call to the monthly review — measurable results, and answers the same day.
Online sales growth — to €2 million within one year.
Vehicle reservations in 18 months, at 25% lower cost per lead.
CLP in revenue — around US$545,000 — from a marketing system built from zero, in six months.
Search, social, and increasingly the AI assistants people ask instead of searching. I run the campaigns, measure them so the numbers match your accounting, and step in on the day they fall apart.
Search, Shopping, Performance Max and Meta — structured around profit, not platform vanity metrics. Account architecture, bidding, feeds and creative testing, reviewed against your actual margins.
ROAS halved in three weeks and nobody can say why. I find what actually changed — tracking, auction dynamics, feed, a platform update, seasonality or your own last deploy — and tell you what to do about it. Usually a matter of days.
GA4, Google Tag Manager, server-side tracking and consent mode — set up so the numbers you optimise against are the numbers in your accounting system. Plus reporting you'll actually open.
More and more buying journeys start by asking ChatGPT, Gemini or Perplexity instead of typing a query. I work both sides of that channel: the paid placements as they open up, and the organic side — making sure yours is the business these systems name when someone asks about your category.
Most teams want the same thing: to understand and steer their own accounts without waiting for someone else's report. I set up an AI-assisted system inside your company so your team manages and analyses Google Ads and Meta themselves and pulls any report they need — and I train them to use it. For the genuinely complex questions, you bring me back in.
Talk about a workshopLive sessions with your marketing team, worked through on your own accounts and your own data. Half-day or full-day, in German, English or Spanish.
Shorter sessions spread over several weeks, so the team applies each step to live campaigns before the next one. Best when the goal is a lasting change in how you work.
I build the system alongside your team — prompts, guardrails, data access and reporting — and stay reachable while it beds in.
Pick the one that matches where you are. Most engagements start with the first and move to the second or third.
A focused engagement. I audit what you have, tell you plainly what's broken and what it's costing you, and hand over a prioritised plan your team can execute without me.
I take the strategic seat you haven't filled. I set direction, brief and steer your agencies and freelancers, and own the numbers you report upwards — at a fraction of a senior hire.
Workshops and training programmes that leave your team handling the routine reporting and analysis themselves, supported by an AI-assisted system I set up with them. For the more complex questions, you bring me back in.
One contact, a network behind it. When a project needs depth outside my own specialism, or more hands than I have, I bring in people I've worked with for years: specialists from the other SEM disciplines, and developers for tracking implementations and site changes. You keep one point of contact and one person accountable for the result.
Client names stay confidential. The numbers don't.
The account had been built for a much smaller catalogue and was bidding on everything equally. I rebuilt the structure around product margin, separated brand from generic demand, and rewrote the shopping feed so the profitable ranges could actually compete. Online sales grew 80% to €2 million within twelve months.
Portals were outspending them on every generic term. We moved budget toward intent that portals underserve — route, vehicle class and season — and rebuilt tracking so bids followed completed reservations rather than form fills. Reservations doubled over eighteen months while cost per lead fell 25%.
Starting from nothing: positioning, site, tracking, paid search and a booking flow that fed the clinic's own scheduling system. Within six months the system had generated more than 500 million CLP in turnover — around US$545,000 — and the clinic could read exactly which treatments were driving it.
In digital marketing since 2012, independent since 2015 — and a strong preference for being the person who is actually accountable for the number.
I hold a Master's degree in Economics and Informatics — a long way of saying I'm equally at home in a P&L and in a data layer. I have worked in digital marketing since 2012 and advised companies from the outside since 2015: B2B suppliers, e-commerce brands, service businesses and clinics.
I work remotely, in German, English and Spanish — which in practice means clients wherever those three languages sell. When a project genuinely needs someone in the room, I travel.
What clients tell me they value is unglamorous: a result-focused approach, and communication that is easy and fast. You write, you get an answer.
Pulled from Google reviews and LinkedIn recommendations.
The best thing I could have done was to stop calling Google agents directly and hire Zechlin Consulting. Very professional, and an excellent return on investment.
I got to know Tilmann as an outstanding Online Marketing and AdWords professional. He not only stayed on top of recent developments in the Online Marketing industry, but also found unorthodox and intelligent solutions for new problems. I can recommend him to anyone.
He was in charge of all the online strategy for our company on the German market. His knowledge in SEM and SEO is very high and his vision has always been relevant to develop our business. Tilmann is results orientated and likes to work according to clear objectives.
A free 30-minute call, in German, English or Spanish. If I'm not the right person for the problem, I'll say so — and usually point you somewhere better.
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